foursquare Local Marketing

Foursquare works by offering a unique blend of geo-marketing and social networking can attract new customers and offer incentives to repeat customers. Foursquare geo-marketing is useful for businesses that have store-fronts that customers go to. Using mobile apps on customers' mobile phone, foursquare let's them check in to business locations. Customers can share these check-ins with friends. They can add "tips" when they check-in to as a form of mini-reviews.

Businesses can create offers to promote their business. Foursquare offers many different types of offers to help attract new first-time customers and increase repeat visits from existing customers. A few of the offer types are:

• Newbie Specials encourage new customers. They are available the first time someone goes to you location and checks-in. Provide an enticing offer to get new customers to try your business. An example of a good offer would be 10% off your first order or a Free desert with your entree.
• Loyalty Specials are focused on increasing your volume of repeat business. A good Loyalty Special might be 1/2 off your entree every 6th visit.
• Friend Special for checking in with other foursquare users who are on the your friends list. A good example of a friends special would be check in with 3 freinds and get one free appatizer for your group.
• Mayor Special is for the your best customer and the Mayor is your BEST customer. The customer that checks in the most to your business location during a month becomes the "Mayor" of that location. You should offer an extra special offer to the most loyal (and frequent) of your customers.
• There are also Flash Specials, Swarm Specials and Check-in specials.

Foursquare offers businesses a business dashboard where you can see the effectiveness of yourfoursquare marketing and demographics of your foursquare customers. The dashboard shows how often customers send their check-in to their freinds on Facebook and Twitter. One aspect of foursquare is to encourage people to share on Twitter and Facebook. Age and gender demographics are availablefor your foursquare check-ins.

If you subscribe to Ottomation's Local Search Marketing we will claim your listing, help you create offers for your business, provide you with a check list of steps to have a sucessful foursquare marketing campaign. Call us at 727-645-4486 to start your Local Internet Markeing subscription.

Foursquare has over ten million users and hit the one billion check-in mark in September 2011. It is growing at a fantastic rate and is sure to be a rising star of the social media in 2012.