General Overview and ROI

• What is goMobi?

  goMobi is a service that makes your business easily available to mobile users with a fast and easy mobile website. Millions of people are now using their mobile phones to surf the Internet and look for information and services. goMobi ensures customers can easily find your business anywhere, anytime. Thanks to its intuitive and easy-to-use interface, customers get immediate access on their mobile phone to all the key information about your business and are able to contact you with just one click or touch.

• Why is the mobile web important?

  There are 4 billion mobile phones in active use worldwide: 4 times more than PCs. In 2009, mobile web usage increased 148% globally (Source: Quantcast) and the numbers continue to rise. In fact, by the end of 2013, customers using the mobile web are projected to grow to 1 billion. Your customers are already looking for you on their mobile phones. This is a huge opportunity for your business you don’t want to miss. If your business is not on the mobile web, your customers won’t be able to find you!

• How are mobile Web sites different than PC sites?

  Mobile websites are built to exploit the special characteristics of mobile phones and mobile users to provide the best possible experience to users. Besides adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad and provide more direct access to the information that a customer is more likely to need while on the go. Even on high-end devices with large touch-screens, a made-for-mobile Website helps your visitors quickly become happy customers with content and a design that’s suited to someone in a mobile context for example, customers can use the unique features of the mobile phone to contact you such as the ‘call us’ feature, where with one touch they call your business and the ‘find us’ feature, which provides access to a Google map showing your business address and allowing the customer to obtain directions from their present location to your business.

• Will this replace my desktop site, or be in addition to my desktop site?

  A goMobi mobile site extends the reach of your business to the mobile Web, allowing you to provide your mobile visitors a fast and easy way to learn about your business and contact you with one click. While your existing web site is aimed at giving a full and comprehensive picture of your business, a goMobi mobile site allows you to deliver immediate access to what matters most when on the go. The two sites are complimentary and work together to make sure your customers are getting the most appropriate experience for their context and their device. For customers who do not yet have a desktop site and are maybe daunted by the prospect of having to build one, goMobi offers a really easy way to get up and running with a website that will work on both the PC and mobile phone.

• What are the benefits to my customers?

  Studies show that visitors who access a full web site on their mobile phones complain about how much time and data is required to load the site and how hard it is to find the information they need. Most of these customers abandon such sites quickly out of frustration and are unlikely to return and, worse yet, look for a competitor with a more mobile-friendly site.
  
  

  A goMobi site resolves these problems and satisfies your mobile visitors by giving them quick and easy access to the key information about your business. A goMobi site is designed with the mobile user in mind. You save them time and money, and you easily convert them into happy, paying customers.

• How will people actually get to my site?

  There are four ways by which users can reach your site.
  The easiest way is to promote the site to your customers. For example, using goMobi you can send links via text message for your goMobi site to your customers’ mobile phones so they always have your information in hand.
  
  The second way is via search. Users on mobile devices increasingly see mobile sites returned in search results, so goMobi sites will increase your business’s visibility to mobile users.
  
  Third, add a link on your desktop website to your goMobi site. This will help increase awareness that the mobile site is available. This functionality is offered as part of the goMobi package, and can be easily put in place by the designer of your desktop website.
  
  Fourth, goMobi can provide automatic redirection of mobile users from your business site to your goMobi site, so they are guaranteed a good experience. This more advanced capability requires a designer to embed the provided functionality into your business website.

• How does goMobi help to increase a site’s visibility in mobile search engines?

  The goMobi site is built using good practice recommendations, as outlined in Google’s Search Engine Optimisation Guide, which includes creation of a sitemap, well defined page titles and descriptions, optimized site structure for navigation, good URL structure, optimized robots.txt, and site submission to directories.
  
  In addition, you can provide keywords for your business, which are used to assist search engines to rank the site’s relevance to an end user’s search request. Links to social network sites will also assist in this process.

• How is my goMobi mobile site built?

  When you sign up for goMobi, you get access to the user friendly goMobi Setup Assistant which puts you in charge of your site’s look and content. With the Setup Assistant your site can be built in minutes and changed whenever you wish. Another great feature of your goMobi site is that some of the content from your full site will already be populated for you on your goMobi site, such as your telephone number, address and logo.

• How does the 30-day free goMobi trial work?

  When you sign up for goMobi, you may be offered the option to use the product free of charge for thirty days. A third level domain (e.g. xxx.xxx.mobi) will be assigned by the Ottomation (or you might be allowed to select it yourself), so that a domain purchase is not necessary to evaluate the product. During the free trial period, you can make changes to your goMobi site as desired, according to the information and functionality you want to present to your users.
  
  Once the free trial expires, you can upgrade to the Business Package to ensure continuity of service of your goMobi site.

• How often can I update/change my site? Are there additional costs for that?

  You can easily use the Setup Assistant at any time to make all the changes you want. There is no extra charge, so feel free to experiment and find the best way for you to use goMobi to grow your business.

• What is included in the package?

  The following is included in the package:
  
  
  • - Hosting of the goMobi site
  • - Unlimited access to the Setup Assistant to modify the goMobi site
  • - A fair use policy applies to traffic volumes a 2000 page views per day is the approximate ceiling.

• How much time will I need to set up my goMobi site?

  Your goMobi site can be set up in minutes with the simple and easy to use Setup Assistant. Even before your first use of the Setup Assistant, goMobi is at work to make the process fast and easy. goMobi offers a unique feature, with its underlying technology, allowing the pre-populating some of your content such as your telephone number for ‘Call Us’. Making any changes to pre-selected content is very easy. The Setup Assistant is highly intuitive and will guide you through each feature you want to include.

On using the .mobi domain

• Does goMobi require a .mobi domain name?

  goMobi does not require a .mobi domain name. However, in the case of a free trial, a third level .mobi domain is provided by the registrar, so that there are no domain costs incurred by the customer. It is recommended to use a .mobi domain for a mobile website, to communicate to the end user that the site is mobile friendly, and to assist search engines to recognize it as a mobile site.

• Do I have to use a .mobi domain name or can I use a different one?

  It is recommended to use goMobi with a .mobi domain, to maximize visibility to the user that the site is mobile friendly, but any domain can be used.

• Can goMobi be used with a third level domain?

  Yes.

• I already own a .mobi domain name, can I use it instead of getting another one with goMobi?

  Yes. Your Registrar can easily help you point your .mobi domain to your goMobi site.

• What happens if the expiration date for my domain is different to the one for my goMobi site?

  The goMobi service is dependent on the availability of the domain to reach the site: therefore if the domain expires, the goMobi site cannot be reached. It is necessary to renew the domain, or use another domain to reach the goMobi site to ensure continuity of service.

• If I change the source site to a different site, how quickly is this reflected on the .mobi site?

  The source site content is only used to populate the site the first time. Therefore changing the source site to a different site will have no effect, since the user would have confirmed their settings via the goMobi Setup Assistant. If they have not confirmed their settings, then content from the new source site will be available in minutes.

• Can I delete the domain name but keep goMobi?

  Yes you can, provided you remember to specify another domain for your goMobi site to keep it reachable.

• Do I have to renew goMobi at the same time as the domain?

  No, they do not have to be renewed together, but for the goMobi service to be reachable, the domain has to be current.

Technical issues

• For goMobi to work, is an existing website required to use as a source site?

  goMobi helps you keep the information on your mobile site in sync with information on your desktop site. However, thanks to its easy to use Setup Assistant, you can easily set up your goMobi as a standalone website.

• How soon is a goMobi site live after the service is activated?

  Your goMobi site should be open for business from the moment you click the “Get Started” button in the Setup Assistant. Depending on the domain you are using, there might be a certain delay as a result of how quickly the nameservers´ information propagates on the Internet.

• How quickly are changes made on a source site reflected on the goMobi site?

  When content on a source site is modified, which is linked from the goMobi site, changes are reflected immediately. Changes to content such as phone numbers and addresses are not reflected if they have been confirmed as correct via the Setup Assistant. You will need to modify that information manually in the Setup Assistant which is easy to do.

• What browsers, phone types and cellular services are supported?

  dotMobi’s DeviceAtlas is the most comprehensive and advanced database of mobile phones types and services in the market. goMobi leverages this technology to adapt itself dynamically to the specific phone in the hand of your visitor. From high-end touch-screen devices to lower-end phones, goMobi guarantees the best possible mobile experience to all your mobile customers.

• How many users can the goMobi site handle?

  goMobi leverages one of the most advanced technologies to ensure scalability and fast response even in the moments of highest pressure. However, a Fair Use Policy applies, which limits traffic to your goMobi site at 2,000 page views per day.

• How much content can the mobile site hold/support?

  There is no technical limitation to the amount of content that can be put on the site. However, since the site is for mobile consumption, it is recommended to limit content to only that which is of value to the mobile user.

• Where is it hosted? Will this company also be hosting my desktop site?

  The goMobi service includes hosting of the goMobi site. The business’s desktop website is unaffected by the use of a goMobi site.

• How do custom links work with goMobi? – How many custom links can customers add to their goMobi site?

  Customers can add links to their goMobi site as desired, which can link to content on their own site, or to third party sites.

• Can I use two different telephone numbers (i.e. landline and mobile phone) on the Call Us link?

  Currently, you can only put one number – so it would be recommended to use your main business number. You could provide additional phone numbers within the ‘About Us’ feature.

Service issues

• Can I transfer my goMobi to a different registrar?

  It is not possible to transfer the goMobi service to a different registrar at this time. It is necessary to create a new goMobi subscription with the receiving registrar.

• If I am not happy with the goMobi service provided by Ottomation Inc. Is there a complaint escalation process?

  Your relationship is with Ottomation Inc. from whom you have purchased the service; dotMobi cannot directly assist customers of the service.